I am a product designer based in Washington, D.C. I started my career in advertising with a passion for storytelling and design. After a couple of years as an interactive designer and art director on local and national campaigns, I made the move to design system practioner. Today, I am a passionate product designer whose focus is to help people.

I love to use data and research to develop strategies to make meaningful impacts to products and people. I have had the privilege to work with many amazing companies across different industries including P&G, Google, Wunderman (WPP), USA Today (Gannett), and GoodRx.

In 2016, I graduated from the Savannah College of Art and Design (SCAD) with a BFA in Advertising. In September 2020, I graduated from the University of California Irvine (UCI) with a MA in Human-Computer Interaction Design.

A little bit more about me. I am an American citizen but grew up living overseas for 16 years. I love meeting new people and learning more about what drives them. You will most likely find me doing some kind of physical activity, planning my next trip, and cooking a new recipes (which may or may not turn out as planned)!

Hola, I'm Alejandro—a UX Designer and Creative Strategist with a passion for blending design, colaboration, and storytelling. I’ve led design initiatives in top advertising agencies, worked on global healthcare campaigns, and shaped design systems for enterprise and consumer-facing brands. Previously, I helped modernize UX processes in sustainable businesses, crafted award-winning campaigns at Leo Burnett, and prototyped games for Jam City.