Alejandro + Clavijo
Back Home
• Senior Designer
• Design Systems
• Inclusive Design
• Responsible
•Innovation
• Agency + In-House
• YOGA •5 Rhythems
• Gravel Bikes
Back Home Alejandro + Clavijo
—
• Senior Designer • Design Systems
• Inclusive Design • Responsible •Innovation • Agency + In-House •YOGA •5 Rhythems •Gravel Bikes •Brompton •Spiritual
• Senior Designer
• Design Systems
• Inclusive Design
• Responsible
• Innovation
• Agency + In-House •YOGA •5 Rhythems •Gravel Bikes •Brompton •Spiritual
Back Home Alejandro + Clavijo
—
• Senior Designer • Design Systems
• Inclusive Design • Responsible •Innovation • Agency + In-House •YOGA •5 Rhythems •Gravel Bikes
•Brompton •Spiritual
rich
Team communication
2026 challenge
Preparing for promotion to Staff or Lead designer
Preparing for promotion to
Staff or Lead
designer
After being a creative director and feeling frustrated with how agencies and design studios worked. Back arround 2016 i found Ale Masferrer launched Triggers with the first decks, then it evolved from a tool to a coaching company.
In 2019, he launched a book to explained his creative methodology to facilitate team processes and workshops.
Now, Triggers is establish in Barcelona in Casa Triggers with a worldguide mission of help teams reach their highest creative expression.
From web
desing to
games studio and goverment global tourism
In the Flash era to a full-time game designer, my path has been shaped by top advertising agencies and a passion for crafting purposeful, user-centered digital experiences. I focus on understanding the social, emotional, and behavioral needs of customers, then translating those insights into innovative products and services. Through research, customer interviews, storytelling, and structured design thinking, I help teams keep people at the center of the development process and turn insights into experiences that feel clear, useful, and meaningful.
Who I Am
I’m Juan Mora, a Design Director focused on Web, Branding, and Product for the last 16 years.
Since the beginning, I’ve been passionate with learning and refining the craft exploring different styles, techniques, and ways to apply them depending on what each brand actually needs. I’m from Bogota, Colombia and moved to the U.S. about 10 years ago.
I spent my first years between DC, working in adevertising projects for Healthcare tech brands, and later moved to In houese roles, where I continued working, leading design projects.
Now I’m building Dad and tio — a Design Studio focused on helping brands create work that feels more artistic, human, and intentional.
Approach
I like to start with alittle context. I look at
your brand through the user’s eyes first, then from the inside out, focusing on understanding the product, the audience, and the real
problem Behind the opportunities to trigger collaboration to merge myself with the lead researchers.
From there, I help define the direction and bring ideas, not just to make things look better, but to make them work better.
I like working closely with different departments to align on goals. My role is not just
execution, it’s about bringing clarity and perspective and elevating the outcome.
Philosophy
I don’t follow trends blindly, I use them when they make sense. My goal is always to create something distinctive, something people actually remember.
Every project, no matter the size, deserves the same level of care, something that feels thoughtful, well-crafted, and built to last.
And yes, I believe humor is a design tool.
deep
Strategy projects
Innovation
thinking
Innovation thinking
Tip
Silence
Practice
Design is a live practice.
It grows through observation, collaboration, experimentation, and reflection. Every workshop, prototype, and conversation becomes an opportunity to learn, align, and create more meaningful experiences for people.
You know my
story, let’s
design yours
from global tech companies to growing startups.
Approach
Alejandro + Clavijo
Back Home
• Senior Designer
• Design Systems
• Inclusive Design
• Responsible
•Innovation
• Agency + In-House
• YOGA •5 Rhythems
• Gravel Bikes
Back Home Alejandro + Clavijo
—
• Senior Designer • Design Systems
• Inclusive Design • Responsible •Innovation • Agency + In-House •YOGA •5 Rhythems •Gravel Bikes •Brompton •Spiritual
• Senior Designer
• Design Systems
• Inclusive Design
• Responsible
• Innovation
• Agency + In-House •YOGA •5 Rhythems •Gravel Bikes •Brompton •Spiritual
Back Home Alejandro + Clavijo
—
• Senior Designer • Design Systems
• Inclusive Design • Responsible •Innovation • Agency + In-House •YOGA •5 Rhythems •Gravel Bikes
•Brompton •Spiritual
rich
Team communication
2026 challenge
Preparing for promotion to Staff or Lead designer
Preparing for promotion to
Staff or Lead
designer
After being a creative director and feeling frustrated with how agencies and design studios worked. Back arround 2016 i found Ale Masferrer launched Triggers with the first decks, then it evolved from a tool to a coaching company.
In 2019, he launched a book to explained his creative methodology to facilitate team processes and workshops.
Now, Triggers is establish in Barcelona in Casa Triggers with a worldguide mission of help teams reach their highest creative expression.
From web
desing to
games studio and goverment global tourism
In the Flash era to a full-time game designer, my path has been shaped by top advertising agencies and a passion for crafting purposeful, user-centered digital experiences. I focus on understanding the social, emotional, and behavioral needs of customers, then translating those insights into innovative products and services. Through research, customer interviews, storytelling, and structured design thinking, I help teams keep people at the center of the development process and turn insights into experiences that feel clear, useful, and meaningful.
Who I Am
I’m Juan Mora, a Design Director focused on Web, Branding, and Product for the last 16 years.
Since the beginning, I’ve been passionate with learning and refining the craft exploring different styles, techniques, and ways to apply them depending on what each brand actually needs. I’m from Bogota, Colombia and moved to the U.S. about 10 years ago.
I spent my first years between DC, working in adevertising projects for Healthcare tech brands, and later moved to In houese roles, where I continued working, leading design projects.
Now I’m building Dad and tio — a Design Studio focused on helping brands create work that feels more artistic, human, and intentional.
Approach
I like to start with alittle context. I look at
your brand through the user’s eyes first, then from the inside out, focusing on understanding the product, the audience, and the real
problem Behind the opportunities to trigger collaboration to merge myself with the lead researchers.
From there, I help define the direction and bring ideas, not just to make things look better, but to make them work better.
I like working closely with different departments to align on goals. My role is not just
execution, it’s about bringing clarity and perspective and elevating the outcome.
Philosophy
I don’t follow trends blindly, I use them when they make sense. My goal is always to create something distinctive, something people actually remember.
Every project, no matter the size, deserves the same level of care, something that feels thoughtful, well-crafted, and built to last.
And yes, I believe humor is a design tool.
deep
Strategy projects
Innovation
thinking
Innovation thinking
Tip
Silence
Practice
Design is a live practice.
It grows through observation, collaboration, experimentation, and reflection. Every workshop, prototype, and conversation becomes an opportunity to learn, align, and create more meaningful experiences for people.
You know my
story, let’s
design yours
from global tech companies to growing startups.
Approach
Alejandro + Clavijo
Back Home
• Senior Designer
• Design Systems
• Inclusive Design
• Responsible
•Innovation
• Agency + In-House
• YOGA •5 Rhythems
• Gravel Bikes
Back Home Alejandro + Clavijo
—
• Senior Designer • Design Systems
• Inclusive Design • Responsible •Innovation • Agency + In-House •YOGA •5 Rhythems •Gravel Bikes •Brompton •Spiritual
• Senior Designer
• Design Systems
• Inclusive Design
• Responsible
• Innovation
• Agency + In-House •YOGA •5 Rhythems •Gravel Bikes •Brompton •Spiritual
Back Home Alejandro + Clavijo
—
• Senior Designer • Design Systems
• Inclusive Design • Responsible •Innovation • Agency + In-House •YOGA •5 Rhythems •Gravel Bikes
•Brompton •Spiritual
rich
Team communication
2026 challenge
Preparing for promotion to Staff or Lead designer
Preparing for promotion to
Staff or Lead
designer
After being a creative director and feeling frustrated with how agencies and design studios worked. Back arround 2016 i found Ale Masferrer launched Triggers with the first decks, then it evolved from a tool to a coaching company.
In 2019, he launched a book to explained his creative methodology to facilitate team processes and workshops.
Now, Triggers is establish in Barcelona in Casa Triggers with a worldguide mission of help teams reach their highest creative expression.
From web
desing to
games studio and goverment global tourism
In the Flash era to a full-time game designer, my path has been shaped by top advertising agencies and a passion for crafting purposeful, user-centered digital experiences. I focus on understanding the social, emotional, and behavioral needs of customers, then translating those insights into innovative products and services. Through research, customer interviews, storytelling, and structured design thinking, I help teams keep people at the center of the development process and turn insights into experiences that feel clear, useful, and meaningful.
Who I Am
I’m Juan Mora, a Design Director focused on Web, Branding, and Product for the last 16 years.
Since the beginning, I’ve been passionate with learning and refining the craft exploring different styles, techniques, and ways to apply them depending on what each brand actually needs. I’m from Bogota, Colombia and moved to the U.S. about 10 years ago.
I spent my first years between DC, working in adevertising projects for Healthcare tech brands, and later moved to In houese roles, where I continued working, leading design projects.
Now I’m building Dad and tio — a Design Studio focused on helping brands create work that feels more artistic, human, and intentional.
Approach
I like to start with alittle context. I look at
your brand through the user’s eyes first, then from the inside out, focusing on understanding the product, the audience, and the real
problem Behind the opportunities to trigger collaboration to merge myself with the lead researchers.
From there, I help define the direction and bring ideas, not just to make things look better, but to make them work better.
I like working closely with different departments to align on goals. My role is not just
execution, it’s about bringing clarity and perspective and elevating the outcome.
Philosophy
I don’t follow trends blindly, I use them when they make sense. My goal is always to create something distinctive, something people actually remember.
Every project, no matter the size, deserves the same level of care, something that feels thoughtful, well-crafted, and built to last.
And yes, I believe humor is a design tool.
deep
Strategy projects
Innovation
thinking
Innovation thinking
Tip
Silence
Practice
Design is a live practice.
It grows through observation, collaboration, experimentation, and reflection. Every workshop, prototype, and conversation becomes an opportunity to learn, align, and create more meaningful experiences for people.
You know my
story, let’s
design yours
from global tech companies to growing startups.
Approach