Hi
Hi
Hi, I’m ALEJANDRO
SENIOR
Product
DESIGNER
SENIOR PRODUCT
SENIOR Product
User Experience Designer focused on culture and collaboration, passionate about improving people’s experiences through human-centered design, data, and research.
What I bring as a Product Designer
I bring over 5 years of product design experience and 9 years of overall design expertise across various industries. I’m always eager to learn, take on new challenges, and continue growing in my career. Most importantly, I thrive on collaborating with people. Here are a few key areas where I add value.
Visual & experience design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
Product strategy & insights
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
Collaborative working style
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Visual & experience design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
Product strategy & insights
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
Collaborative working style
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
About me
I started my career in advertising with a passion for storytelling and design. After a few years working as an interactive designer and art director on local and national campaigns, I transitioned into product design.
Today, I’m a passionate product designer focused on helping people. I love using data and research to develop strategies that create meaningful impact for both products and the people who use them.
I’ve had the privilege of working with many amazing organizations across different industries, including GEICO, McCann, Wunderman (WPP), Sotera (Nelson Labs), and ProColombia (the Government of Colombia).
0
0
Years of Experience
0
0
Years of Experience
0
0
Completed Projects
0
0
Completed Projects
0+
0+
Clients on Worldwide
0+
0+
Clients on Worldwide
Featured Work
Kudos
Work 10+
See what my clients have to say about working with me and the results I helped them achieve.
Alejandro is a rare UX designer who can put the user's best interest in mind while also finding creative and exciting solutions for clients. His passion for good work is infectious. He inspires teams he works with to raise their game and the projects he leads are better for it. Don't miss out on an opportunity to work with Alexandro. He's one of the best.
Andrew Fontana
VP, UX Director McCann Health
Alejandro is a focused and thoughtful creative who designs with purpose. He asks important questions and is always striving to elevate everything he works on to the next level. His work ethic and attention to detail make him a clutch contributor to any design team.
Ben Verlinde
Principle Designer at Gannett
User advocacy
had the pleasure of working with Alejandro at McCann Health. Alejandro has a great ability to balance user needs, business needs, and technology requirements to produce quality experience designs informed by insight. His flexibility to work across UI and UX skillsets make him a value add to any organization.
Ben Zanghi
VP, Creative Engineering IPG Health
Alejandro is a User Experience designer who was key in integrating design thinking into our BPO core. Originally hired to create a corporate website, he evolved into shaping our long-term business innovation strategy, aiming to achieve B Corp certification and facilitate acquisition by Citi Latam. This focused investment in our team has positioned us at the forefront of applied design innovation.
Juan Cifuentes
Board member Citi AECSA
Delivering results
Alejandro is a User Experience designer who was key in integrating design thinking into our BPO core. Originally hired to create a corporate website, he evolved into shaping our long-term business innovation strategy, aiming to achieve B Corp certification and facilitate acquisition by Citi Latam. This focused investment in our team has positioned us at the forefront of applied design innovation.
Hannah Mills
Changemaker at Givebutter 💛
During his time at Teaching Strategies, Alejandro helped us design digital products, web and support pages, and a new intranet portal. He has a very energetic, “can do” attitude, is easy to collaborate with, and was a natural fit with other members of our team. Alejandro is often looking beyond the brief and pushing his work to give it that “something extra.” His attention to detail, and innovative approach make him a valuable asset to any team or project.
Tom Kendzie
Teaching Strategies VP Creative
Jan 10, 2026
Injury Claim Ai App patent
Injury Claim Ai App patent
Developed interactive prototypes and partnered on user research to evaluate customer responses to the patented process, driving targeted improvements that increased clarity and confidence.
Craft
I worked with Alejandro on multiple projects and his creativity, attention to detail, and passion for his work always result in impressive deliverables. His upbeat and naturally curious disposition make him a great teammate to work with and you can feel confident that a project is in good hands while under his creative direction.
Nathan Gomez
associate creative director salary
0I SITUATION
ViiV Healthcare was in the process of rebranding its Dovato product for the UK market, with a primary focus on improving the experience for pharmaceutical representatives and healthcare professionals through touchpoints with the ViiVexchange design system, spanning an iPad app and related verticals. The app's outdated architecture and user interface presented significant usability challenges, resulting in inefficiencies for healthcare professionals when accessing and managing patient information. To ensure the app reflected the updated Dovato brand and met user needs, it required a complete overhaul in both design and functionality.
A significant opportunity to implement new workflows using Design Thinking methodologies, allowing us to build trust with the digital UK brand owner overseas.
As part of this initiative, I introduced design sprints and championed a more strategic approach to deliverables and priorities, enhancing collaboration and efficiency.
Explore A/B testing tools like Optimizely and identify the key steps in setting up a test creating variants, determining metrics, and reviewing results.
As a Senior UX Designer specializing in Design Systems, my role was to lead the complete overhaul of the Dovato iPad app's user experience. This involved aligning the app with updated brand guidelines while ensuring it was functional, intuitive, and accessible for healthcare professionals. I focused on optimizing workflows, refining user interactions, and addressing pain points that impeded the user experience. The goal was to redesign the app to offer seamless access to critical clinical information, ultimately enabling healthcare providers to manage patient care more efficiently and effectively.
02 TASK:
Designing the initial setup for the UX process: Leading the ViiV UX & design process by collaborating with developers and brand owners, utilizing bull's-eye methodologies to ensure alignment with all stakeholders.
Redesigning the sitemap: Updating the app’s information architecture to ensure it aligns with technical updates while adhering to legal requirements and brand guidelines. This involved a detailed review and restructuring of the app’s sitemap to accommodate future scalability.
Improving the app’s architecture: Enhancing the app's overall architecture to make it more efficient, functional, and intuitive for healthcare professionals by streamlining navigation and workflows.
Optimizing usability and workflows: Ensuring that the app’s design improved usability by eliminating pain points, enhancing interaction flows, and supporting seamless navigation of critical clinical information for healthcare providers.
Balancing design aesthetics with functionality: Ensuring that the redesigned app not only looked visually appealing but also remained practical, supporting healthcare professionals in their daily tasks with clear, intuitive user flows.
03 ACTION
Wireframes Update to Veeva Systems
Collaborated closely with the Veeva Systems team to ensure the new architecture was both visually compelling and technically viable, optimizing performance and seamless transitions across various iPad devices.
User Flows & Journey Maps
Sitemap & Information Architecture
Low-Fidelity Wireframes
Component Library, Design System Alignment
Clickable Prototypes
Kickoff Meeting
Stakeholder Review
Usability Testing Review
04 RESULT
The redesign of the Dovato iPad app resulted in:
A significantly improved user interface that was visually aligned with the new Dovato brand identity, creating a more polished and professional experience.
A boost in usability with features that better supported healthcare professionals in accessing patient information quickly and easily.
Positive feedback from users who reported a more intuitive and seamless experience, improving their efficiency when managing patient care.
The app was more engaging for healthcare professionals, leading to greater adoption and frequent usage, which helped ViiV’s efforts to promote the Dovato brand in the market.
04 RESULT
Increased usability—Brand representatives found
clinical information 40% faster.
Improved User Experience: Navigation was simplified, leading to higher engagement and lower bounce rates.
Faster Content Discovery: Search enhancements reduced search time by 40%, enabling HCPs to access critical content more efficiently.
Higher Specialist Retention: Specialists, who consume 3x more content per session, increased their time spent on key resources.
Stronger Mobile Engagement: A 25% increase in mobile interactions showcased the success of the mobile-first approach.
Enhanced Perception & Trust: HCPs reported a more seamless and intuitive experience, reinforcing their trust in the platform.
If you’ve made it this far, you should read more about me. Better yet, contact me to get started on a project.
Hi
Hi
Hi, I’m ALEJANDRO
SENIOR
Product
DESIGNER
SENIOR PRODUCT
SENIOR Product
User Experience Designer focused on culture and collaboration, passionate about improving people’s experiences through human-centered design, data, and research.
What I bring as a Product Designer
I bring over 5 years of product design experience and 9 years of overall design expertise across various industries. I’m always eager to learn, take on new challenges, and continue growing in my career. Most importantly, I thrive on collaborating with people. Here are a few key areas where I add value.
Visual & experience design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
Product strategy & insights
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
Collaborative working style
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Visual & experience design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
Product strategy & insights
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
Collaborative working style
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
About me
I started my career in advertising with a passion for storytelling and design. After a few years working as an interactive designer and art director on local and national campaigns, I transitioned into product design.
Today, I’m a passionate product designer focused on helping people. I love using data and research to develop strategies that create meaningful impact for both products and the people who use them.
I’ve had the privilege of working with many amazing organizations across different industries, including GEICO, McCann, Wunderman (WPP), Sotera (Nelson Labs), and ProColombia (the Government of Colombia).
0
0
Years of Experience
0
0
Years of Experience
0
0
Completed Projects
0
0
Completed Projects
0+
0+
Clients on Worldwide
0+
0+
Clients on Worldwide
Featured Work
Kudos
Work 10+
See what my clients have to say about working with me and the results I helped them achieve.
Alejandro is a rare UX designer who can put the user's best interest in mind while also finding creative and exciting solutions for clients. His passion for good work is infectious. He inspires teams he works with to raise their game and the projects he leads are better for it. Don't miss out on an opportunity to work with Alexandro. He's one of the best.
Andrew Fontana
VP, UX Director McCann Health
Alejandro is a focused and thoughtful creative who designs with purpose. He asks important questions and is always striving to elevate everything he works on to the next level. His work ethic and attention to detail make him a clutch contributor to any design team.
Ben Verlinde
Principle Designer at Gannett
User advocacy
had the pleasure of working with Alejandro at McCann Health. Alejandro has a great ability to balance user needs, business needs, and technology requirements to produce quality experience designs informed by insight. His flexibility to work across UI and UX skillsets make him a value add to any organization.
Ben Zanghi
VP, Creative Engineering IPG Health
Alejandro is a User Experience designer who was key in integrating design thinking into our BPO core. Originally hired to create a corporate website, he evolved into shaping our long-term business innovation strategy, aiming to achieve B Corp certification and facilitate acquisition by Citi Latam. This focused investment in our team has positioned us at the forefront of applied design innovation.
Juan Cifuentes
Board member Citi AECSA
Delivering results
Alejandro is a User Experience designer who was key in integrating design thinking into our BPO core. Originally hired to create a corporate website, he evolved into shaping our long-term business innovation strategy, aiming to achieve B Corp certification and facilitate acquisition by Citi Latam. This focused investment in our team has positioned us at the forefront of applied design innovation.
Hannah Mills
Changemaker at Givebutter 💛
During his time at Teaching Strategies, Alejandro helped us design digital products, web and support pages, and a new intranet portal. He has a very energetic, “can do” attitude, is easy to collaborate with, and was a natural fit with other members of our team. Alejandro is often looking beyond the brief and pushing his work to give it that “something extra.” His attention to detail, and innovative approach make him a valuable asset to any team or project.
Tom Kendzie
Teaching Strategies VP Creative
Jan 10, 2026
Injury Claim Ai App patent
Injury Claim Ai App patent
Developed interactive prototypes and partnered on user research to evaluate customer responses to the patented process, driving targeted improvements that increased clarity and confidence.
Craft
I worked with Alejandro on multiple projects and his creativity, attention to detail, and passion for his work always result in impressive deliverables. His upbeat and naturally curious disposition make him a great teammate to work with and you can feel confident that a project is in good hands while under his creative direction.
Nathan Gomez
associate creative director salary
0I SITUATION
ViiV Healthcare was in the process of rebranding its Dovato product for the UK market, with a primary focus on improving the experience for pharmaceutical representatives and healthcare professionals through touchpoints with the ViiVexchange design system, spanning an iPad app and related verticals. The app's outdated architecture and user interface presented significant usability challenges, resulting in inefficiencies for healthcare professionals when accessing and managing patient information. To ensure the app reflected the updated Dovato brand and met user needs, it required a complete overhaul in both design and functionality.
A significant opportunity to implement new workflows using Design Thinking methodologies, allowing us to build trust with the digital UK brand owner overseas.
As part of this initiative, I introduced design sprints and championed a more strategic approach to deliverables and priorities, enhancing collaboration and efficiency.
Explore A/B testing tools like Optimizely and identify the key steps in setting up a test creating variants, determining metrics, and reviewing results.
As a Senior UX Designer specializing in Design Systems, my role was to lead the complete overhaul of the Dovato iPad app's user experience. This involved aligning the app with updated brand guidelines while ensuring it was functional, intuitive, and accessible for healthcare professionals. I focused on optimizing workflows, refining user interactions, and addressing pain points that impeded the user experience. The goal was to redesign the app to offer seamless access to critical clinical information, ultimately enabling healthcare providers to manage patient care more efficiently and effectively.
02 TASK:
Designing the initial setup for the UX process: Leading the ViiV UX & design process by collaborating with developers and brand owners, utilizing bull's-eye methodologies to ensure alignment with all stakeholders.
Redesigning the sitemap: Updating the app’s information architecture to ensure it aligns with technical updates while adhering to legal requirements and brand guidelines. This involved a detailed review and restructuring of the app’s sitemap to accommodate future scalability.
Improving the app’s architecture: Enhancing the app's overall architecture to make it more efficient, functional, and intuitive for healthcare professionals by streamlining navigation and workflows.
Optimizing usability and workflows: Ensuring that the app’s design improved usability by eliminating pain points, enhancing interaction flows, and supporting seamless navigation of critical clinical information for healthcare providers.
Balancing design aesthetics with functionality: Ensuring that the redesigned app not only looked visually appealing but also remained practical, supporting healthcare professionals in their daily tasks with clear, intuitive user flows.
03 ACTION
Wireframes Update to Veeva Systems
Collaborated closely with the Veeva Systems team to ensure the new architecture was both visually compelling and technically viable, optimizing performance and seamless transitions across various iPad devices.
User Flows & Journey Maps
Sitemap & Information Architecture
Low-Fidelity Wireframes
Component Library, Design System Alignment
Clickable Prototypes
Kickoff Meeting
Stakeholder Review
Usability Testing Review
04 RESULT
The redesign of the Dovato iPad app resulted in:
A significantly improved user interface that was visually aligned with the new Dovato brand identity, creating a more polished and professional experience.
A boost in usability with features that better supported healthcare professionals in accessing patient information quickly and easily.
Positive feedback from users who reported a more intuitive and seamless experience, improving their efficiency when managing patient care.
The app was more engaging for healthcare professionals, leading to greater adoption and frequent usage, which helped ViiV’s efforts to promote the Dovato brand in the market.
04 RESULT
Increased usability—Brand representatives found
clinical information 40% faster.
Improved User Experience: Navigation was simplified, leading to higher engagement and lower bounce rates.
Faster Content Discovery: Search enhancements reduced search time by 40%, enabling HCPs to access critical content more efficiently.
Higher Specialist Retention: Specialists, who consume 3x more content per session, increased their time spent on key resources.
Stronger Mobile Engagement: A 25% increase in mobile interactions showcased the success of the mobile-first approach.
Enhanced Perception & Trust: HCPs reported a more seamless and intuitive experience, reinforcing their trust in the platform.
If you’ve made it this far, you should read more about me. Better yet, contact me to get started on a project.
Hi
Hi
Hi, I’m ALEJANDRO
SENIOR
Product
DESIGNER
SENIOR PRODUCT
SENIOR Product
User Experience Designer focused on culture and collaboration, passionate about improving people’s experiences through human-centered design, data, and research.
What I bring as a Product Designer
I bring over 5 years of product design experience and 9 years of overall design expertise across various industries. I’m always eager to learn, take on new challenges, and continue growing in my career. Most importantly, I thrive on collaborating with people. Here are a few key areas where I add value.
Visual & experience design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
Product strategy & insights
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
Collaborative working style
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Visual & experience design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
Product strategy & insights
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
Collaborative working style
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
About me
I started my career in advertising with a passion for storytelling and design. After a few years working as an interactive designer and art director on local and national campaigns, I transitioned into product design.
Today, I’m a passionate product designer focused on helping people. I love using data and research to develop strategies that create meaningful impact for both products and the people who use them.
I’ve had the privilege of working with many amazing organizations across different industries, including GEICO, McCann, Wunderman (WPP), Sotera (Nelson Labs), and ProColombia (the Government of Colombia).
0
0
Years of Experience
0
0
Years of Experience
0
0
Completed Projects
0
0
Completed Projects
0+
0+
Clients on Worldwide
0+
0+
Clients on Worldwide
Featured Work
Kudos
Work 10+
See what my clients have to say about working with me and the results I helped them achieve.
Alejandro is a rare UX designer who can put the user's best interest in mind while also finding creative and exciting solutions for clients. His passion for good work is infectious. He inspires teams he works with to raise their game and the projects he leads are better for it. Don't miss out on an opportunity to work with Alexandro. He's one of the best.
Andrew Fontana
VP, UX Director McCann Health
Alejandro is a focused and thoughtful creative who designs with purpose. He asks important questions and is always striving to elevate everything he works on to the next level. His work ethic and attention to detail make him a clutch contributor to any design team.
Ben Verlinde
Principle Designer at Gannett
User advocacy
had the pleasure of working with Alejandro at McCann Health. Alejandro has a great ability to balance user needs, business needs, and technology requirements to produce quality experience designs informed by insight. His flexibility to work across UI and UX skillsets make him a value add to any organization.
Ben Zanghi
VP, Creative Engineering IPG Health
Alejandro is a User Experience designer who was key in integrating design thinking into our BPO core. Originally hired to create a corporate website, he evolved into shaping our long-term business innovation strategy, aiming to achieve B Corp certification and facilitate acquisition by Citi Latam. This focused investment in our team has positioned us at the forefront of applied design innovation.
Juan Cifuentes
Board member Citi AECSA
Delivering results
Alejandro is a User Experience designer who was key in integrating design thinking into our BPO core. Originally hired to create a corporate website, he evolved into shaping our long-term business innovation strategy, aiming to achieve B Corp certification and facilitate acquisition by Citi Latam. This focused investment in our team has positioned us at the forefront of applied design innovation.
Hannah Mills
Changemaker at Givebutter 💛
During his time at Teaching Strategies, Alejandro helped us design digital products, web and support pages, and a new intranet portal. He has a very energetic, “can do” attitude, is easy to collaborate with, and was a natural fit with other members of our team. Alejandro is often looking beyond the brief and pushing his work to give it that “something extra.” His attention to detail, and innovative approach make him a valuable asset to any team or project.
Tom Kendzie
Teaching Strategies VP Creative
Jan 10, 2026
Injury Claim Ai App patent
Injury Claim Ai App patent
Developed interactive prototypes and partnered on user research to evaluate customer responses to the patented process, driving targeted improvements that increased clarity and confidence.
Craft
I worked with Alejandro on multiple projects and his creativity, attention to detail, and passion for his work always result in impressive deliverables. His upbeat and naturally curious disposition make him a great teammate to work with and you can feel confident that a project is in good hands while under his creative direction.
Nathan Gomez
associate creative director salary
0I SITUATION
ViiV Healthcare was in the process of rebranding its Dovato product for the UK market, with a primary focus on improving the experience for pharmaceutical representatives and healthcare professionals through touchpoints with the ViiVexchange design system, spanning an iPad app and related verticals. The app's outdated architecture and user interface presented significant usability challenges, resulting in inefficiencies for healthcare professionals when accessing and managing patient information. To ensure the app reflected the updated Dovato brand and met user needs, it required a complete overhaul in both design and functionality.
A significant opportunity to implement new workflows using Design Thinking methodologies, allowing us to build trust with the digital UK brand owner overseas.
As part of this initiative, I introduced design sprints and championed a more strategic approach to deliverables and priorities, enhancing collaboration and efficiency.
Explore A/B testing tools like Optimizely and identify the key steps in setting up a test creating variants, determining metrics, and reviewing results.
As a Senior UX Designer specializing in Design Systems, my role was to lead the complete overhaul of the Dovato iPad app's user experience. This involved aligning the app with updated brand guidelines while ensuring it was functional, intuitive, and accessible for healthcare professionals. I focused on optimizing workflows, refining user interactions, and addressing pain points that impeded the user experience. The goal was to redesign the app to offer seamless access to critical clinical information, ultimately enabling healthcare providers to manage patient care more efficiently and effectively.
02 TASK:
Designing the initial setup for the UX process: Leading the ViiV UX & design process by collaborating with developers and brand owners, utilizing bull's-eye methodologies to ensure alignment with all stakeholders.
Redesigning the sitemap: Updating the app’s information architecture to ensure it aligns with technical updates while adhering to legal requirements and brand guidelines. This involved a detailed review and restructuring of the app’s sitemap to accommodate future scalability.
Improving the app’s architecture: Enhancing the app's overall architecture to make it more efficient, functional, and intuitive for healthcare professionals by streamlining navigation and workflows.
Optimizing usability and workflows: Ensuring that the app’s design improved usability by eliminating pain points, enhancing interaction flows, and supporting seamless navigation of critical clinical information for healthcare providers.
Balancing design aesthetics with functionality: Ensuring that the redesigned app not only looked visually appealing but also remained practical, supporting healthcare professionals in their daily tasks with clear, intuitive user flows.
03 ACTION
Wireframes Update to Veeva Systems
Collaborated closely with the Veeva Systems team to ensure the new architecture was both visually compelling and technically viable, optimizing performance and seamless transitions across various iPad devices.
User Flows & Journey Maps
Sitemap & Information Architecture
Low-Fidelity Wireframes
Component Library, Design System Alignment
Clickable Prototypes
Kickoff Meeting
Stakeholder Review
Usability Testing Review
04 RESULT
The redesign of the Dovato iPad app resulted in:
A significantly improved user interface that was visually aligned with the new Dovato brand identity, creating a more polished and professional experience.
A boost in usability with features that better supported healthcare professionals in accessing patient information quickly and easily.
Positive feedback from users who reported a more intuitive and seamless experience, improving their efficiency when managing patient care.
The app was more engaging for healthcare professionals, leading to greater adoption and frequent usage, which helped ViiV’s efforts to promote the Dovato brand in the market.
04 RESULT
Increased usability—Brand representatives found
clinical information 40% faster.
Improved User Experience: Navigation was simplified, leading to higher engagement and lower bounce rates.
Faster Content Discovery: Search enhancements reduced search time by 40%, enabling HCPs to access critical content more efficiently.
Higher Specialist Retention: Specialists, who consume 3x more content per session, increased their time spent on key resources.
Stronger Mobile Engagement: A 25% increase in mobile interactions showcased the success of the mobile-first approach.
Enhanced Perception & Trust: HCPs reported a more seamless and intuitive experience, reinforcing their trust in the platform.
If you’ve made it this far, you should read more about me. Better yet, contact me to get started on a project.