0I SITUATION
A significant opportunity to implement new workflows using Design Thinking methodologies, allowing us to build trust with the digital UK brand owner overseas.
As part of this initiative, I introduced design sprints and championed a more strategic approach to deliverables and priorities, enhancing collaboration and efficiency.
Explore A/B testing tools like Optimizely and identify the key steps in setting up a test creating variants, determining metrics, and reviewing results.
02 TASK:
Designing the initial setup for the UX process: Leading the ViiV UX & design process by collaborating with developers and brand owners, utilizing bull's-eye methodologies to ensure alignment with all stakeholders.
Redesigning the sitemap: Updating the app’s information architecture to ensure it aligns with technical updates while adhering to legal requirements and brand guidelines. This involved a detailed review and restructuring of the app’s sitemap to accommodate future scalability.
Improving the app’s architecture: Enhancing the app's overall architecture to make it more efficient, functional, and intuitive for healthcare professionals by streamlining navigation and workflows.
Optimizing usability and workflows: Ensuring that the app’s design improved usability by eliminating pain points, enhancing interaction flows, and supporting seamless navigation of critical clinical information for healthcare providers.
Balancing design aesthetics with functionality: Ensuring that the redesigned app not only looked visually appealing but also remained practical, supporting healthcare professionals in their daily tasks with clear, intuitive user flows.
03 ACTION
Collaborated closely with the Veeva Systems team to ensure the new architecture was both visually compelling and technically viable, optimizing performance and seamless transitions across various iPad devices.
User Flows & Journey Maps
Sitemap & Information Architecture
Low-Fidelity Wireframes
Component Library, Design System Alignment
Clickable Prototypes
Kickoff Meeting
Stakeholder Review
Usability Testing Review
04 RESULT
A significantly improved user interface that was visually aligned with the new Dovato brand identity, creating a more polished and professional experience.
A boost in usability with features that better supported healthcare professionals in accessing patient information quickly and easily.
Positive feedback from users who reported a more intuitive and seamless experience, improving their efficiency when managing patient care.
The app was more engaging for healthcare professionals, leading to greater adoption and frequent usage, which helped ViiV’s efforts to promote the Dovato brand in the market.
04 RESULT
Improved User Experience: Navigation was simplified, leading to higher engagement and lower bounce rates.
Faster Content Discovery: Search enhancements reduced search time by 40%, enabling HCPs to access critical content more efficiently.
Higher Specialist Retention: Specialists, who consume 3x more content per session, increased their time spent on key resources.
Stronger Mobile Engagement: A 25% increase in mobile interactions showcased the success of the mobile-first approach.
Enhanced Perception & Trust: HCPs reported a more seamless and intuitive experience, reinforcing their trust in the platform.