OFEV
Wunderman Thompson
Washington DC
Role:
Interactive Art Director
Date:
Jun 2017 - Nov 2018
1 yr 6 mos
Preview
ofev.com
Designing a seamless user experience for hemolysis in adult patients.
Creative interactive art in the conception, design, and execution of effective integrated CRM campaigns for a $5M client. Work closely with creative directors, copywriters , strategists and UX to deliver creative solutions across digital, video, social media and broadcast platorms. Present digital solutions to the client, coordinate with the UX and Broadcast team, contribute to QAing the development process, and participate in pitch work.
03 ACTION
Redesigning the Website UX/UI
Redesigning the Website UX/UI
Redesigning the Website UX/UI
A significantly improved user interface that was visually aligned with the new Dovato brand identity, creating a more polished and professional experience.
A boost in usability with features that better supported healthcare professionals in accessing patient information quickly and easily.
Positive feedback from users who reported a more intuitive and seamless experience, improving their efficiency when managing patient care.
The app was more engaging for healthcare professionals, leading to greater adoption and frequent usage, which helped ViiV’s efforts to promote the Dovato brand in the market.
04 RESULT
Increased usability for end users under a new design system, improving task efficiency by 90%.
Increased usability for end users under a new design system, improving task efficiency by 90%.
Increased usability for end users under a new design system, improving task efficiency by 90%.
Improved User Experience: Navigation was simplified, leading to higher engagement and lower bounce rates.
Faster Content Discovery: Search enhancements reduced search time by 40%, enabling HCPs to access critical content more efficiently.
Higher Specialist Retention: Specialists, who consume 3x more content per session, increased their time spent on key resources.
Stronger Mobile Engagement: A 25% increase in mobile interactions showcased the success of the mobile-first approach.
Enhanced Perception & Trust: HCPs reported a more seamless and intuitive experience, reinforcing their trust in the platform.
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
OFEV
Wunderman Thompson
Washington DC
Role:
Interactive Art Director
Date:
Jun 2017 - Nov 2018
1 yr 6 mos
Preview
ofev.com
Designing a seamless user experience for hemolysis in adult patients.
Creative interactive art in the conception, design, and execution of effective integrated CRM campaigns for a $5M client. Work closely with creative directors, copywriters , strategists and UX to deliver creative solutions across digital, video, social media and broadcast platorms. Present digital solutions to the client, coordinate with the UX and Broadcast team, contribute to QAing the development process, and participate in pitch work.
03 ACTION
Redesigning the Website UX/UI
Redesigning the Website UX/UI
Redesigning the Website UX/UI
A significantly improved user interface that was visually aligned with the new Dovato brand identity, creating a more polished and professional experience.
A boost in usability with features that better supported healthcare professionals in accessing patient information quickly and easily.
Positive feedback from users who reported a more intuitive and seamless experience, improving their efficiency when managing patient care.
The app was more engaging for healthcare professionals, leading to greater adoption and frequent usage, which helped ViiV’s efforts to promote the Dovato brand in the market.
04 RESULT
Increased usability for end users under a new design system, improving task efficiency by 90%.
Increased usability for end users under a new design system, improving task efficiency by 90%.
Increased usability for end users under a new design system, improving task efficiency by 90%.
Improved User Experience: Navigation was simplified, leading to higher engagement and lower bounce rates.
Faster Content Discovery: Search enhancements reduced search time by 40%, enabling HCPs to access critical content more efficiently.
Higher Specialist Retention: Specialists, who consume 3x more content per session, increased their time spent on key resources.
Stronger Mobile Engagement: A 25% increase in mobile interactions showcased the success of the mobile-first approach.
Enhanced Perception & Trust: HCPs reported a more seamless and intuitive experience, reinforcing their trust in the platform.
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
OFEV
Wunderman Thompson
Washington DC
Role:
Interactive Art Director
Date:
Jun 2017 - Nov 2018
1 yr 6 mos
Preview
ofev.com
Designing a seamless user experience for hemolysis in adult patients.
Creative interactive art in the conception, design, and execution of effective integrated CRM campaigns for a $5M client. Work closely with creative directors, copywriters , strategists and UX to deliver creative solutions across digital, video, social media and broadcast platorms. Present digital solutions to the client, coordinate with the UX and Broadcast team, contribute to QAing the development process, and participate in pitch work.
03 ACTION
Redesigning the Website UX/UI
Redesigning the Website UX/UI
Redesigning the Website UX/UI
A significantly improved user interface that was visually aligned with the new Dovato brand identity, creating a more polished and professional experience.
A boost in usability with features that better supported healthcare professionals in accessing patient information quickly and easily.
Positive feedback from users who reported a more intuitive and seamless experience, improving their efficiency when managing patient care.
The app was more engaging for healthcare professionals, leading to greater adoption and frequent usage, which helped ViiV’s efforts to promote the Dovato brand in the market.
04 RESULT
Increased usability for end users under a new design system, improving task efficiency by 90%.
Increased usability for end users under a new design system, improving task efficiency by 90%.
Increased usability for end users under a new design system, improving task efficiency by 90%.
Improved User Experience: Navigation was simplified, leading to higher engagement and lower bounce rates.
Faster Content Discovery: Search enhancements reduced search time by 40%, enabling HCPs to access critical content more efficiently.
Higher Specialist Retention: Specialists, who consume 3x more content per session, increased their time spent on key resources.
Stronger Mobile Engagement: A 25% increase in mobile interactions showcased the success of the mobile-first approach.
Enhanced Perception & Trust: HCPs reported a more seamless and intuitive experience, reinforcing their trust in the platform.
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.