Company
Sotera health
Nelson labs
Role
Senior UX Designer - Design Systems
Expertise
Healthcare Tech
Year
2023
AI onboarding for laboratory testing
AI onboarding for laboratory testing
Sotera health/Nelson labs
Over the past five years, I have led the creative development for some of the largest accounts in the highly regulated pharmaceutical industry.
Human-centered design
Human-centered design
Company
Sotera Health
Sotera Health
Role
User Experience Designer - UI
Expertise
Laboratory Tech
Year
2024
2024
AI onboarding
Laboratory testing
Sotera health
Nelson labs
Human-centered design
0I SITUATION
Sotera Health, a global leader in laboratory testing and advisory services, faced a major challenge in onboarding Sponsors of Scientific Studies to its Customer Portal. The process was inefficient, requiring up to 34 days for user activation, leading to a high abandonment rate. Additionally, 60% of potential sponsors dropped off before reaching the product page, and 70% of customer onboarding attempts were abandoned in favor of one-on-one scheduled calls, adding months of delays.
Sotera Health, a global leader in laboratory testing and advisory services, faced a major challenge in onboarding Sponsors of Scientific Studies to its Customer Portal. The process was inefficient, requiring up to 34 days for user activation, leading to a high abandonment rate. Additionally, 60% of potential sponsors dropped off before reaching the product page, and 70% of customer onboarding attempts were abandoned in favor of one-on-one scheduled calls, adding months of delays.
Sotera Health, a global leader in laboratory testing and advisory services, faced a major challenge in onboarding Sponsors of Scientific Studies to its Customer Portal. The process was inefficient, requiring up to 34 days for user activation, leading to a high abandonment rate. Additionally, 60% of potential sponsors dropped off before reaching the product page, and 70% of customer onboarding attempts were abandoned in favor of one-on-one scheduled calls, adding months of delays.
Introduced Design Thinking methodologies and conducted collaboration sessions with non-digital stakeholders, enabling them to adapt to new tools and make decentralized decisions.
Led a Design Sprint to align the internal development team (23 developers) on a user-centric approach, integrating the customer journey into the digital experience.
Developed a cloud-based AI voice assistant, embedded into our Figma-based design system and integrated with React.js and Dialog AI agent, to provide real-time assistance and personalized guidance.
02 TASK
02 TASK
As a User Experience Designer – UI, I was responsible for leading a human-centered design initiative to transform the sponsor onboarding process. My objectives were to:
As a User Experience Designer – UI, I was responsible for leading a human-centered design initiative to transform the sponsor onboarding process. My objectives were to:
As a User Experience Designer – UI, I was responsible for leading a human-centered design initiative to transform the sponsor onboarding process. My objectives were to:
Introduce Figma-based research methods to analyze user behavior and friction points.
Redesign the onboarding flow with a focus on seamless digital interactions.
Establish a scalable design system that ensured UI consistency across AI-powered interactions and the Customer Portal.
03 ACTION
To achieve these goals, I implemented a comprehensive UX strategy that integrated FigJam workshops, in-depth research, user testing, and iterative UI design.
To achieve these goals, I implemented a comprehensive UX strategy that integrated FigJam workshops, in-depth research, user testing, and iterative UI design.
To achieve these goals, I implemented a comprehensive UX strategy that integrated FigJam workshops, in-depth research, user testing, and iterative UI design.
User Research & Journey Mapping
Conducted Figma-based usability testing, leveraging interactive prototypes to identify friction points.
Mapped out the sponsor journey, pinpointing where users dropped off and restructured the onboarding flow accordingly.
AI Integration & UI Optimization
Designed a cloud-based AI voice assistant embedded in the Figma-based design system, integrated with React.js and Dialog AI.
Developed context-aware AI interactions to proactively assist sponsors, answer questions in real-time, and guide them through the necessary steps.
Design System & Developer Collaboration
Built reusable UI components in Figma, ensuring consistency and smooth handoff to developers.
Optimized information architecture and navigation, making key onboarding steps more intuitive and reducing user confusion.
A/B Testing & Continuous Iteration
Conducted A/B testing to compare AI-driven onboarding versus traditional manual support.
Gathered stakeholder feedback and iterated based on real-time data insights.
04 RESULT
The UX improvements and AI-driven onboarding experience led to drastic enhancements in efficiency, engagement, and conversion:
The UX improvements and AI-driven onboarding experience led to drastic enhancements in efficiency, engagement, and conversion:
The UX improvements and AI-driven onboarding experience led to drastic enhancements in efficiency, engagement, and conversion:
Reduced onboarding activation time from 34 days to just 4 days, significantly increasing efficiency.
Increased conversion rates by proactively engaging sponsors before they dropped off.
Eliminated months-long delays in manual scheduling by offering instant AI assistance.
Boosted revenue through AI-driven cross-selling, recommending relevant certified chemicals and bundled services.
Enhanced stakeholder adoption of digital tools, empowering non-digital teams to embrace decentralized decision-making.
0I SITUATION
ViiV Healthcare was in the process of rebranding its Dovato product for the UK market, with a primary focus on improving the experience for pharmaceutical representatives and healthcare professionals through touchpoints with the ViiVexchange design system, spanning an iPad app and related verticals. The app's outdated architecture and user interface presented significant usability challenges, resulting in inefficiencies for healthcare professionals when accessing and managing patient information. To ensure the app reflected the updated Dovato brand and met user needs, it required a complete overhaul in both design and functionality.
A significant opportunity to implement new workflows using Design Thinking methodologies, allowing us to build trust with the digital UK brand owner overseas.
As part of this initiative, I introduced design sprints and championed a more strategic approach to deliverables and priorities, enhancing collaboration and efficiency.
Explore A/B testing tools like Optimizely and identify the key steps in setting up a test creating variants, determining metrics, and reviewing results.
As a Senior UX Designer specializing in Design Systems, my role was to lead the complete overhaul of the Dovato iPad app's user experience. This involved aligning the app with updated brand guidelines while ensuring it was functional, intuitive, and accessible for healthcare professionals. I focused on optimizing workflows, refining user interactions, and addressing pain points that impeded the user experience. The goal was to redesign the app to offer seamless access to critical clinical information, ultimately enabling healthcare providers to manage patient care more efficiently and effectively.
02 TASK:
Designing the initial setup for the UX process: Leading the ViiV UX & design process by collaborating with developers and brand owners, utilizing bull's-eye methodologies to ensure alignment with all stakeholders.
Redesigning the sitemap: Updating the app’s information architecture to ensure it aligns with technical updates while adhering to legal requirements and brand guidelines. This involved a detailed review and restructuring of the app’s sitemap to accommodate future scalability.
Improving the app’s architecture: Enhancing the app's overall architecture to make it more efficient, functional, and intuitive for healthcare professionals by streamlining navigation and workflows.
Optimizing usability and workflows: Ensuring that the app’s design improved usability by eliminating pain points, enhancing interaction flows, and supporting seamless navigation of critical clinical information for healthcare providers.
Balancing design aesthetics with functionality: Ensuring that the redesigned app not only looked visually appealing but also remained practical, supporting healthcare professionals in their daily tasks with clear, intuitive user flows.
03 ACTION
Wireframes Update to Veeva Systems
Collaborated closely with the Veeva Systems team to ensure the new architecture was both visually compelling and technically viable, optimizing performance and seamless transitions across various iPad devices.
User Flows & Journey Maps
Sitemap & Information Architecture
Low-Fidelity Wireframes
Component Library, Design System Alignment
Clickable Prototypes
Kickoff Meeting
Stakeholder Review
Usability Testing Review
04 RESULT
The redesign of the Dovato iPad app resulted in:
A significantly improved user interface that was visually aligned with the new Dovato brand identity, creating a more polished and professional experience.
A boost in usability with features that better supported healthcare professionals in accessing patient information quickly and easily.
Positive feedback from users who reported a more intuitive and seamless experience, improving their efficiency when managing patient care.
The app was more engaging for healthcare professionals, leading to greater adoption and frequent usage, which helped ViiV’s efforts to promote the Dovato brand in the market.
04 RESULT
Increased usability—Brand representatives found
clinical information 40% faster.
Improved User Experience: Navigation was simplified, leading to higher engagement and lower bounce rates.
Faster Content Discovery: Search enhancements reduced search time by 40%, enabling HCPs to access critical content more efficiently.
Higher Specialist Retention: Specialists, who consume 3x more content per session, increased their time spent on key resources.
Stronger Mobile Engagement: A 25% increase in mobile interactions showcased the success of the mobile-first approach.
Enhanced Perception & Trust: HCPs reported a more seamless and intuitive experience, reinforcing their trust in the platform.
If you’ve made it this far, you should read more about me. Better yet, contact me to get started on a project.
Company
Sotera health
Nelson labs
Role
Senior UX Designer - Design Systems
Expertise
Healthcare Tech
Year
2023
AI onboarding for laboratory testing
AI onboarding for laboratory testing
Sotera health/Nelson labs
Over the past five years, I have led the creative development for some of the largest accounts in the highly regulated pharmaceutical industry.
Human-centered design
Human-centered design
Company
Sotera Health
Sotera Health
Role
User Experience Designer - UI
Expertise
Laboratory Tech
Year
2024
2024
AI onboarding
Laboratory testing
Sotera health
Nelson labs
Human-centered design
0I SITUATION
Sotera Health, a global leader in laboratory testing and advisory services, faced a major challenge in onboarding Sponsors of Scientific Studies to its Customer Portal. The process was inefficient, requiring up to 34 days for user activation, leading to a high abandonment rate. Additionally, 60% of potential sponsors dropped off before reaching the product page, and 70% of customer onboarding attempts were abandoned in favor of one-on-one scheduled calls, adding months of delays.
Sotera Health, a global leader in laboratory testing and advisory services, faced a major challenge in onboarding Sponsors of Scientific Studies to its Customer Portal. The process was inefficient, requiring up to 34 days for user activation, leading to a high abandonment rate. Additionally, 60% of potential sponsors dropped off before reaching the product page, and 70% of customer onboarding attempts were abandoned in favor of one-on-one scheduled calls, adding months of delays.
Sotera Health, a global leader in laboratory testing and advisory services, faced a major challenge in onboarding Sponsors of Scientific Studies to its Customer Portal. The process was inefficient, requiring up to 34 days for user activation, leading to a high abandonment rate. Additionally, 60% of potential sponsors dropped off before reaching the product page, and 70% of customer onboarding attempts were abandoned in favor of one-on-one scheduled calls, adding months of delays.
Introduced Design Thinking methodologies and conducted collaboration sessions with non-digital stakeholders, enabling them to adapt to new tools and make decentralized decisions.
Led a Design Sprint to align the internal development team (23 developers) on a user-centric approach, integrating the customer journey into the digital experience.
Developed a cloud-based AI voice assistant, embedded into our Figma-based design system and integrated with React.js and Dialog AI agent, to provide real-time assistance and personalized guidance.
02 TASK
02 TASK
As a User Experience Designer – UI, I was responsible for leading a human-centered design initiative to transform the sponsor onboarding process. My objectives were to:
As a User Experience Designer – UI, I was responsible for leading a human-centered design initiative to transform the sponsor onboarding process. My objectives were to:
As a User Experience Designer – UI, I was responsible for leading a human-centered design initiative to transform the sponsor onboarding process. My objectives were to:
Introduce Figma-based research methods to analyze user behavior and friction points.
Redesign the onboarding flow with a focus on seamless digital interactions.
Establish a scalable design system that ensured UI consistency across AI-powered interactions and the Customer Portal.
03 ACTION
To achieve these goals, I implemented a comprehensive UX strategy that integrated FigJam workshops, in-depth research, user testing, and iterative UI design.
To achieve these goals, I implemented a comprehensive UX strategy that integrated FigJam workshops, in-depth research, user testing, and iterative UI design.
To achieve these goals, I implemented a comprehensive UX strategy that integrated FigJam workshops, in-depth research, user testing, and iterative UI design.
User Research & Journey Mapping
Conducted Figma-based usability testing, leveraging interactive prototypes to identify friction points.
Mapped out the sponsor journey, pinpointing where users dropped off and restructured the onboarding flow accordingly.
AI Integration & UI Optimization
Designed a cloud-based AI voice assistant embedded in the Figma-based design system, integrated with React.js and Dialog AI.
Developed context-aware AI interactions to proactively assist sponsors, answer questions in real-time, and guide them through the necessary steps.
Design System & Developer Collaboration
Built reusable UI components in Figma, ensuring consistency and smooth handoff to developers.
Optimized information architecture and navigation, making key onboarding steps more intuitive and reducing user confusion.
A/B Testing & Continuous Iteration
Conducted A/B testing to compare AI-driven onboarding versus traditional manual support.
Gathered stakeholder feedback and iterated based on real-time data insights.
04 RESULT
The UX improvements and AI-driven onboarding experience led to drastic enhancements in efficiency, engagement, and conversion:
The UX improvements and AI-driven onboarding experience led to drastic enhancements in efficiency, engagement, and conversion:
The UX improvements and AI-driven onboarding experience led to drastic enhancements in efficiency, engagement, and conversion:
Reduced onboarding activation time from 34 days to just 4 days, significantly increasing efficiency.
Increased conversion rates by proactively engaging sponsors before they dropped off.
Eliminated months-long delays in manual scheduling by offering instant AI assistance.
Boosted revenue through AI-driven cross-selling, recommending relevant certified chemicals and bundled services.
Enhanced stakeholder adoption of digital tools, empowering non-digital teams to embrace decentralized decision-making.
0I SITUATION
ViiV Healthcare was in the process of rebranding its Dovato product for the UK market, with a primary focus on improving the experience for pharmaceutical representatives and healthcare professionals through touchpoints with the ViiVexchange design system, spanning an iPad app and related verticals. The app's outdated architecture and user interface presented significant usability challenges, resulting in inefficiencies for healthcare professionals when accessing and managing patient information. To ensure the app reflected the updated Dovato brand and met user needs, it required a complete overhaul in both design and functionality.
A significant opportunity to implement new workflows using Design Thinking methodologies, allowing us to build trust with the digital UK brand owner overseas.
As part of this initiative, I introduced design sprints and championed a more strategic approach to deliverables and priorities, enhancing collaboration and efficiency.
Explore A/B testing tools like Optimizely and identify the key steps in setting up a test creating variants, determining metrics, and reviewing results.
As a Senior UX Designer specializing in Design Systems, my role was to lead the complete overhaul of the Dovato iPad app's user experience. This involved aligning the app with updated brand guidelines while ensuring it was functional, intuitive, and accessible for healthcare professionals. I focused on optimizing workflows, refining user interactions, and addressing pain points that impeded the user experience. The goal was to redesign the app to offer seamless access to critical clinical information, ultimately enabling healthcare providers to manage patient care more efficiently and effectively.
02 TASK:
Designing the initial setup for the UX process: Leading the ViiV UX & design process by collaborating with developers and brand owners, utilizing bull's-eye methodologies to ensure alignment with all stakeholders.
Redesigning the sitemap: Updating the app’s information architecture to ensure it aligns with technical updates while adhering to legal requirements and brand guidelines. This involved a detailed review and restructuring of the app’s sitemap to accommodate future scalability.
Improving the app’s architecture: Enhancing the app's overall architecture to make it more efficient, functional, and intuitive for healthcare professionals by streamlining navigation and workflows.
Optimizing usability and workflows: Ensuring that the app’s design improved usability by eliminating pain points, enhancing interaction flows, and supporting seamless navigation of critical clinical information for healthcare providers.
Balancing design aesthetics with functionality: Ensuring that the redesigned app not only looked visually appealing but also remained practical, supporting healthcare professionals in their daily tasks with clear, intuitive user flows.
03 ACTION
Wireframes Update to Veeva Systems
Collaborated closely with the Veeva Systems team to ensure the new architecture was both visually compelling and technically viable, optimizing performance and seamless transitions across various iPad devices.
User Flows & Journey Maps
Sitemap & Information Architecture
Low-Fidelity Wireframes
Component Library, Design System Alignment
Clickable Prototypes
Kickoff Meeting
Stakeholder Review
Usability Testing Review
04 RESULT
The redesign of the Dovato iPad app resulted in:
A significantly improved user interface that was visually aligned with the new Dovato brand identity, creating a more polished and professional experience.
A boost in usability with features that better supported healthcare professionals in accessing patient information quickly and easily.
Positive feedback from users who reported a more intuitive and seamless experience, improving their efficiency when managing patient care.
The app was more engaging for healthcare professionals, leading to greater adoption and frequent usage, which helped ViiV’s efforts to promote the Dovato brand in the market.
04 RESULT
Increased usability—Brand representatives found
clinical information 40% faster.
Improved User Experience: Navigation was simplified, leading to higher engagement and lower bounce rates.
Faster Content Discovery: Search enhancements reduced search time by 40%, enabling HCPs to access critical content more efficiently.
Higher Specialist Retention: Specialists, who consume 3x more content per session, increased their time spent on key resources.
Stronger Mobile Engagement: A 25% increase in mobile interactions showcased the success of the mobile-first approach.
Enhanced Perception & Trust: HCPs reported a more seamless and intuitive experience, reinforcing their trust in the platform.
If you’ve made it this far, you should read more about me. Better yet, contact me to get started on a project.
Company
Sotera health
Nelson labs
Role
Senior UX Designer - Design Systems
Expertise
Healthcare Tech
Year
2023
AI onboarding for laboratory testing
AI onboarding for laboratory testing
Sotera health/Nelson labs
Over the past five years, I have led the creative development for some of the largest accounts in the highly regulated pharmaceutical industry.
Human-centered design
Human-centered design
Company
Sotera Health
Sotera Health
Role
User Experience Designer - UI
Expertise
Laboratory Tech
Year
2024
2024
AI onboarding
Laboratory testing
Sotera health
Nelson labs
Human-centered design
0I SITUATION
Sotera Health, a global leader in laboratory testing and advisory services, faced a major challenge in onboarding Sponsors of Scientific Studies to its Customer Portal. The process was inefficient, requiring up to 34 days for user activation, leading to a high abandonment rate. Additionally, 60% of potential sponsors dropped off before reaching the product page, and 70% of customer onboarding attempts were abandoned in favor of one-on-one scheduled calls, adding months of delays.
Sotera Health, a global leader in laboratory testing and advisory services, faced a major challenge in onboarding Sponsors of Scientific Studies to its Customer Portal. The process was inefficient, requiring up to 34 days for user activation, leading to a high abandonment rate. Additionally, 60% of potential sponsors dropped off before reaching the product page, and 70% of customer onboarding attempts were abandoned in favor of one-on-one scheduled calls, adding months of delays.
Sotera Health, a global leader in laboratory testing and advisory services, faced a major challenge in onboarding Sponsors of Scientific Studies to its Customer Portal. The process was inefficient, requiring up to 34 days for user activation, leading to a high abandonment rate. Additionally, 60% of potential sponsors dropped off before reaching the product page, and 70% of customer onboarding attempts were abandoned in favor of one-on-one scheduled calls, adding months of delays.
Introduced Design Thinking methodologies and conducted collaboration sessions with non-digital stakeholders, enabling them to adapt to new tools and make decentralized decisions.
Led a Design Sprint to align the internal development team (23 developers) on a user-centric approach, integrating the customer journey into the digital experience.
Developed a cloud-based AI voice assistant, embedded into our Figma-based design system and integrated with React.js and Dialog AI agent, to provide real-time assistance and personalized guidance.
02 TASK
02 TASK
As a User Experience Designer – UI, I was responsible for leading a human-centered design initiative to transform the sponsor onboarding process. My objectives were to:
As a User Experience Designer – UI, I was responsible for leading a human-centered design initiative to transform the sponsor onboarding process. My objectives were to:
As a User Experience Designer – UI, I was responsible for leading a human-centered design initiative to transform the sponsor onboarding process. My objectives were to:
Introduce Figma-based research methods to analyze user behavior and friction points.
Redesign the onboarding flow with a focus on seamless digital interactions.
Establish a scalable design system that ensured UI consistency across AI-powered interactions and the Customer Portal.
03 ACTION
To achieve these goals, I implemented a comprehensive UX strategy that integrated FigJam workshops, in-depth research, user testing, and iterative UI design.
To achieve these goals, I implemented a comprehensive UX strategy that integrated FigJam workshops, in-depth research, user testing, and iterative UI design.
To achieve these goals, I implemented a comprehensive UX strategy that integrated FigJam workshops, in-depth research, user testing, and iterative UI design.
User Research & Journey Mapping
Conducted Figma-based usability testing, leveraging interactive prototypes to identify friction points.
Mapped out the sponsor journey, pinpointing where users dropped off and restructured the onboarding flow accordingly.
AI Integration & UI Optimization
Designed a cloud-based AI voice assistant embedded in the Figma-based design system, integrated with React.js and Dialog AI.
Developed context-aware AI interactions to proactively assist sponsors, answer questions in real-time, and guide them through the necessary steps.
Design System & Developer Collaboration
Built reusable UI components in Figma, ensuring consistency and smooth handoff to developers.
Optimized information architecture and navigation, making key onboarding steps more intuitive and reducing user confusion.
A/B Testing & Continuous Iteration
Conducted A/B testing to compare AI-driven onboarding versus traditional manual support.
Gathered stakeholder feedback and iterated based on real-time data insights.
04 RESULT
The UX improvements and AI-driven onboarding experience led to drastic enhancements in efficiency, engagement, and conversion:
The UX improvements and AI-driven onboarding experience led to drastic enhancements in efficiency, engagement, and conversion:
The UX improvements and AI-driven onboarding experience led to drastic enhancements in efficiency, engagement, and conversion:
Reduced onboarding activation time from 34 days to just 4 days, significantly increasing efficiency.
Increased conversion rates by proactively engaging sponsors before they dropped off.
Eliminated months-long delays in manual scheduling by offering instant AI assistance.
Boosted revenue through AI-driven cross-selling, recommending relevant certified chemicals and bundled services.
Enhanced stakeholder adoption of digital tools, empowering non-digital teams to embrace decentralized decision-making.
0I SITUATION
ViiV Healthcare was in the process of rebranding its Dovato product for the UK market, with a primary focus on improving the experience for pharmaceutical representatives and healthcare professionals through touchpoints with the ViiVexchange design system, spanning an iPad app and related verticals. The app's outdated architecture and user interface presented significant usability challenges, resulting in inefficiencies for healthcare professionals when accessing and managing patient information. To ensure the app reflected the updated Dovato brand and met user needs, it required a complete overhaul in both design and functionality.
A significant opportunity to implement new workflows using Design Thinking methodologies, allowing us to build trust with the digital UK brand owner overseas.
As part of this initiative, I introduced design sprints and championed a more strategic approach to deliverables and priorities, enhancing collaboration and efficiency.
Explore A/B testing tools like Optimizely and identify the key steps in setting up a test creating variants, determining metrics, and reviewing results.
As a Senior UX Designer specializing in Design Systems, my role was to lead the complete overhaul of the Dovato iPad app's user experience. This involved aligning the app with updated brand guidelines while ensuring it was functional, intuitive, and accessible for healthcare professionals. I focused on optimizing workflows, refining user interactions, and addressing pain points that impeded the user experience. The goal was to redesign the app to offer seamless access to critical clinical information, ultimately enabling healthcare providers to manage patient care more efficiently and effectively.
02 TASK:
Designing the initial setup for the UX process: Leading the ViiV UX & design process by collaborating with developers and brand owners, utilizing bull's-eye methodologies to ensure alignment with all stakeholders.
Redesigning the sitemap: Updating the app’s information architecture to ensure it aligns with technical updates while adhering to legal requirements and brand guidelines. This involved a detailed review and restructuring of the app’s sitemap to accommodate future scalability.
Improving the app’s architecture: Enhancing the app's overall architecture to make it more efficient, functional, and intuitive for healthcare professionals by streamlining navigation and workflows.
Optimizing usability and workflows: Ensuring that the app’s design improved usability by eliminating pain points, enhancing interaction flows, and supporting seamless navigation of critical clinical information for healthcare providers.
Balancing design aesthetics with functionality: Ensuring that the redesigned app not only looked visually appealing but also remained practical, supporting healthcare professionals in their daily tasks with clear, intuitive user flows.
03 ACTION
Wireframes Update to Veeva Systems
Collaborated closely with the Veeva Systems team to ensure the new architecture was both visually compelling and technically viable, optimizing performance and seamless transitions across various iPad devices.
User Flows & Journey Maps
Sitemap & Information Architecture
Low-Fidelity Wireframes
Component Library, Design System Alignment
Clickable Prototypes
Kickoff Meeting
Stakeholder Review
Usability Testing Review
04 RESULT
The redesign of the Dovato iPad app resulted in:
A significantly improved user interface that was visually aligned with the new Dovato brand identity, creating a more polished and professional experience.
A boost in usability with features that better supported healthcare professionals in accessing patient information quickly and easily.
Positive feedback from users who reported a more intuitive and seamless experience, improving their efficiency when managing patient care.
The app was more engaging for healthcare professionals, leading to greater adoption and frequent usage, which helped ViiV’s efforts to promote the Dovato brand in the market.
04 RESULT
Increased usability—Brand representatives found
clinical information 40% faster.
Improved User Experience: Navigation was simplified, leading to higher engagement and lower bounce rates.
Faster Content Discovery: Search enhancements reduced search time by 40%, enabling HCPs to access critical content more efficiently.
Higher Specialist Retention: Specialists, who consume 3x more content per session, increased their time spent on key resources.
Stronger Mobile Engagement: A 25% increase in mobile interactions showcased the success of the mobile-first approach.
Enhanced Perception & Trust: HCPs reported a more seamless and intuitive experience, reinforcing their trust in the platform.
If you’ve made it this far, you should read more about me. Better yet, contact me to get started on a project.